Google Content Network: From Art to Science; Advanced Optimization Tips and...
by Daniela Araujo The Google Content Network has become more popular among advertisers over the last year due to the launch of the Placement Performance report and Site and Category Exclusion tool....
View ArticleComparing Apples and Oranges? Understanding Discrepancies Between Adwords and...
by Daniela Araujo Part II: Tracking Revenue Web marketing analysts are frequently puzzled when comparing stats between Adwords and Analytics. In Understanding Discrepancies Between Adwords and...
View ArticleAsk TMM: TMMPDX.COM’s Marketing Angels Trash Flash
TMMPDX recently got a question from Anna Skillman at Jacksonfineart.com. She had spent close to $30K on a beautiful flash website for her gallery; however she noticed that her rankings in Google had...
View ArticleShould I bid on my own Brand? Part I
by Daniela Araujo Google recommends advertisers include brand terms in paid search campaigns, however one might ask: if users know my brand and my website has been indexed by Google, won’t they find...
View ArticlePaid Search Campaigns: Should I Bid On My Own Brand? Part II
by Daniela Araujo In this follow-up article to Should I Bid On My Own Brand Part I, I will use real results to demonstrate the need for companies to bid on branded terms via Paid Search. This real...
View Article“Design-Your-Own” Companies Join Forces For Facebook Ad Campaign
Portland-based GemKitty, a design-your-own gemstone jewelry website, was asked to join 23 other co-creation companies in a coordinated Facebook campaign to create awareness about the mass...
View ArticleFacebook Social % Data: New Facebook Data Helps Advertisers Determine Value...
by Lisa Peyton, VP Bonfire Social Media Last week Facebook began reporting on some interesting data within their ad platform. They are now including ‘Social %’ within the campaign data table...
View ArticlePortland Marketing Events: TMMPDX’s Top Marketing Events September 2012
September means transitioning back into our normal routines as vacations end, schools return to session, and conferences kick back into gear. Whether you’re job searching, looking for Content,...
View Article#tmmTops Modern Marketing Post Picks: What WE think YOU need to know this...
Here’s TMM’s weekly round-up of the juiciest news, updates and marketing gossip from around the web, enjoy! Got Post Picks? Want to add YOUR picks for the week? Simply tag your favorite marketing...
View ArticleNational Marketing Conferences: TMM’s Top Marketing Events Around the US...
Happy New Year from TMM! We hope you enjoyed a fun and productive 2012. Another year passes and new topics in the ever-changing digital landscape move closer to the forefront. Start the year off...
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